We classified 212,344 utility apps across Google Play, the Apple App Store, and Amazon, and found a category where the less likely an ad is to be seen, the more likely the app is to carry one.

We've written before about why app environments are still broken from a verification standpoint, and what we think platforms should require before letting new sellers in. Those posts diagnosed the problem. This one is the prescription.

We pulled store data on every AI character and companion app we could find across Google Play and the App Store, and found that 60% carry a rating that classifies them as accessible to minors.

In this newsletter, CEO Rocky Moss breaks down why the model for web doesn't translate to mobile and CTV, where platform inconsistencies, low compliance rates, and unverifiable developer URLs leave buyers without a reliable way to confirm who they're actually funding.

In this newsletter, CEO Rocky Moss builds on our recent investigation into app verification gaps by outlining a practical baseline for what platforms should require at onboarding.

We looked at how six major app stores expose verification signals to programmatic buyers, and found significant gaps in the infrastructure advertisers depend on.

In this week’s newsletter, we look at how AI-generated health content is slipping past brand safety checks and what that means for advertisers buying in high-trust environments.