In this newsletter, CEO Rocky Moss breaks down why the model for web doesn't translate to mobile and CTV, where platform inconsistencies, low compliance rates, and unverifiable developer URLs leave buyers without a reliable way to confirm who they're actually funding.

In this newsletter, CEO Rocky Moss builds on our recent investigation into app verification gaps by outlining a practical baseline for what platforms should require at onboarding.

We looked at how six major app stores expose verification signals to programmatic buyers, and found significant gaps in the infrastructure advertisers depend on.

In this week’s newsletter, we look at how AI-generated health content is slipping past brand safety checks and what that means for advertisers buying in high-trust environments.