The Observed Web

In this newsletter, CEO Rocky Moss builds on our recent investigation into app verification gaps by outlining a practical baseline for what platforms should require at onboarding.

We looked at how six major app stores expose verification signals to programmatic buyers, and found significant gaps in the infrastructure advertisers depend on.

In this week’s newsletter, we look at how AI-generated health content is slipping past brand safety checks and what that means for advertisers buying in high-trust environments.